Strategic Planning For Small(er) Businesses

Your Strategic Plan is a Roadmap that shows you where you’re losing your customers and what you can do about it

How many customers is your website losing every month?

Not sure what to do about it? How familiar do these questions sound?

 
  • Do I need a new website?
  • How can I get my site to rank higher on Google?
  • I have good website traffic but why sales are still low?
  • Should I advertise on Facebook?
  • Am I supposed to do something with Snapchat?
 

So where do you start?

Here’s the question you should be asking…

Why do some websites bring in $1,000s every month… And others just collect dust?

In 2008, I started to work on answering this question. With research, trying, and failing, and then trying better, I learned from my own mistakes and the mistakes I saw a lot of other people making.

I found these four key elements that are absolutely necessary for any successful business website:

  1. Have a clear, defined purpose.
  2. Tell visitors exactly what they should do.
  3. Built with the ideal customer in mind.
  4. Have a way to keep in touch with visitors and customers.

What My Marketing and Web Development Customers Are Saying

“Sean’s ability to get results for my website was phenomenal! He’s responsive, engaged, flexible, and, most importantly, he gets the job done!”

Chris Pittman
Owner, My Napa Valley Driver

“Working with Sean was a great experience. His design wonderfully conveyed our message. Everything about the project was smooth and easy.”

Connie Herrick
Charlotte Maxwell

“Sean’s skills are spot on and superb! He’s not only tech savvy, his concept, advice, and design were everything we needed for a fantastic site.”

Sandy B
Social Media Director, CurlyKids

“Sean understood my website and my visitors. He quickly achieved all my objectives and empowered me to manage the site on my own.”

David Rothman
Portrait Artist

If you’re like a lot of business owners, you both love and hate your website.

You’re glad that you have a site but you’ve never been quite happy with it. Maybe it never delivered the way you wanted it to. Maybe it used to be OK but it’s not doing it’s job any more.

The Strategic Planning roadmap will show you how to make sure your website is working as hard as you are.

What You’ll Get With Your Strategic Roadmap

  • 1 Hour Introduction and Planning Call

  • Personalized Strategic Roadmap plan and recommendations

  • 1 hour follow-up Strategy and Planning Call

  • Lifetime access to the Workbook library

  • 1 hour follow-up Accountability Call

  • Wireframes and site map of website improvements

  • Content marketing strategy

  • Sales funnel and buyer's journey diagrams

  • Copy revisions for core website pages

  • Apply all recommended fixes

A Strategic Roadmap Isn’t For Everyone

A Strategic Roadmap is not for you if:

You don’t have a website for your business. There’s nothing for us to fix if you don’t already have a website. It’s best if you’ve had your business website online long enough to have some traffic history too. If you don’t have website, get a free 30 minute consultation to learn more.

You’re expecting that transforming your website will happen overnight. Once the biggest problems with your website are fixed, you’ll see some improvements right away. The full results from all your work won’t show up for months.

You’re not willing to put in the necessary work. Everything you’ll get in your Roadmap can breath new life into your website but you’re going to need to put in the hours to make it work.

You don’t have the budget right now. This is a tough love moment. You have to know how much you can afford. I’d prefer it if you weren’t digging yourself deeper into debt.

A Strategic Roadmap is for you if:

You have a business website already and you want to use it to get more customers.

You’re ready spend the time it takes to improve the way you do business online.

You want a plan that can deliver measurable and sustainable results every week, every month, and every year.

You’re willing to put in the work that it takes to get results for your business.

What would your business look like if you could double your conversions?

The average website conversion rate worldwide is 2.85%1
But top performing sites can get 5-10%2

2.35%
200

$100

$

1. http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
2. http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083

Get More Customers and More Sales Out of Your Website

Instead of endless trial and error and winding up at one dead end after another, how much easier would it be if you had a plan.

This Strategic Road Map is customized for your business.

You’ll get specific, actionable advice like this that will make a difference in how you do business online:

  • Discover your perfect customers and how to find more of them
  • Learn the simple ways that you can fix your SEO to start getting free traffic from Google
  • Understand the specific ways that website design can impact your sales
  • Identify and get rid of website copy that actually convinces people to not buy from you
  • Spot time wasting work that doesn’t deliver results
  • Keep your visitors on your website longer and give yourself more of a chance to make a sale
  • Create a rock solid, easy to follow content marketing strategy that serves your customers
  • Make your website disaster-proof so it’s never down for days on end again
  • Use Google Analytics to help you achieve your goals

The Workbook library

I made these workbooks to walk you through complicated concepts and processes. All the workbooks in the library will be delivered to you after you sign up. Includes: Profile Your Perfect Customers, and Quick and Simple Business Outline.

There are more workbooks on the way. You’ll get access to all new workbooks as soon as they’re available.

 
 

Choose Your Strategic Roadmap

Strategic Roadmapping

Basic


  • 1-hour Strategy and Planning call
  • Personalized Strategic Roadmap with specific recommendations (delivered within 5 business days)
  • 1-hour follow up Strategy and Planning call
  • Lifetime access to the Workbook library
  • Wireframes and site map of website improvements
  • Content Marketing Strategy
  • Sales funnel and buyer’s journey diagrams
  • Copy revisions for core website pages
  • All fixes done for you. With this package, we take care of all the recommended fixes for you.

$497

Get The Basic Roadmap

Strategic Roadmapping

Pro


  • 1-hour Strategy and Planning call
  • Personalized Strategic Roadmap with specific recommendations (delivered within 5 business days)
  • 1-hour follow up Strategy and Planning call
  • Lifetime access to the Workbook library
  • Wireframes and site map of website improvements
  • Content Marketing Strategy
  • Sales funnel and buyer’s journey diagrams
  • Copy revisions for core website pages
  • All fixes done for you. With this package, we take care of all the recommended fixes for you.

$897

Get The Pro Roadmap

Strategic Roadmapping

Master


  • 1-hour Strategy and Planning call
  • Personalized Strategic Roadmap with specific recommendations (delivered within 5 business days)
  • 1-hour follow up Strategy and Planning call
  • Lifetime access to the Workbook library
  • Wireframes and site map of website improvements
  • Content Marketing Strategy
  • Sales funnel and buyer’s journey diagrams
  • Copy revisions for core website pages
  • All fixes done for you. With this package, we take care of all the recommended fixes for you.

$2,497

Get The Master Roadmap

Space is limited: Due to the much greater amount of work required, I only open one space for the Master package each month.

Not Ready To Invest Big In Your Site?

No problem. Check out my other fixed price packages.

If you’re the DIY type, have a look at the Workbook library.