CurlyChic is an expansion line of products for teens and young adults developed by the creators of the CurlyKids Hair Care line.
When CurlyKids realized that their products were popular with teens and young adults, they saw an opportunity to build something special. By creating a new line designed specifically for this market they were able to meet this demand.
They wanted the new website for this line to be as visual, fun, and compelling as their vision for the products. They started strong with a high-quality photo and video shoot.
The first phase of the project was to build a microsite on the main CurlyKids website. I'm looking forward to the day when this exciting brand outgrows its first home.