There are now more ways than ever to sell online. You have to decide whether you should use WordPress + Woocommerce, Volusion, Shopify, BigCommerce, or any of the others. To get the most out of whichever platform you choose, you shouldn’t think in terms of “which is the best”. Instead, think about “which one is […]
No matter how great your product is, you can’t expect to sell it with that blurry, badly lit photo. I don’t know if I can count how many times I’ve received product photos from a client and had to immediately let them know they were completely unusable. Beautiful product photos are a luxury to can
Back in the Spring of 2003, the news media was positively orgasmic with a story about the ambush of a US Army convoy in Iraq. The capture of Private First Class Jessica Lynch and the hospital raid that lead to her rescue of was on the tip of everyone’s tongue. We heard on full, 24 hour news cycle repeat how this private, finding herself under attack by enemy forces, picked up a rifle, resisted capture, and held her position down to her last bullet.
A few years ago Facebook marketing was almost easy. Facebook was a boom town for small businesses. It was a virtual freeway to reach customers. That was music to the ears of cash poor small business owners, entrepreneurs, and bootstrapped startups. Then everything changed. Facebook reworked their newsfeed and started weighting posts based on the
A promotional campaign is only a tactic (it can be a useful one) but there’s no way to know how well it’s working unless there’s already a big picture view to give it context.