A promotional campaign is only a tactic (it can be a useful one) but there’s no way to know how well it’s working unless there’s already a big picture view to give it context.
Business tips, tactics, and actionable advice
Your website can be your most valuable employee or it can be a discipline problem that always needs supervision. Either way, it represents you 24 hours a day, 7 days a week, and never takes a holiday.
And if you do, how well does it work? Here are some numbers from Pew’s Internet Project to get this started. As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer