A promotional campaign is only a tactic (it can be a useful one) but there’s no way to know how well it’s working unless there’s already a big picture view to give it context.
Business tips, tactics, and actionable advice
And if you do, how well does it work? Here are some numbers from Pew’s Internet Project to get this started. As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer …