Business tips, tactics, and actionable advice
You don’t have any traffic. Your budget for marketing your website is less than zero. But you have this idea that if you just keep going then the traffic will come. In the meantime, you’re not generating any leads, you’re not making any sales and you have no idea whether your sales funnel even works.
A few years ago Facebook marketing was almost easy. Facebook was a boom town for small businesses. It was a virtual freeway to reach customers. That was music to the ears of cash poor small business owners, entrepreneurs, and bootstrapped startups. Then everything changed. Facebook reworked their newsfeed and started weighting posts based on the …
10 Fantastic Facebook Marketing Strategies to Get Your Business Noticed Read More »
Promoting their business is one of the top concerns that I hear about from my clients. When you make an earnest effort to promote your business online you’ll be building a foundation for your online presence brick by brick. You’ll see benefits to your brand awareness, referrals from past customers, and increased sales as leads get turned into customers. Promotion with sustainable results is not necessarily fast. But if you want your business to work, you have to promote it.
Working solo can get monotonous and lonely sometimes so I’ll occasionally pack up my gear and work at a coffee shop or a pub (if it’s the afternoon). Working on a laptop or writing notes seems to make people curious about what you’re up to. Every so often someone sitting nearby will get curious about …
When I took my first shaky steps into self-employment and solo-preneurship (and for an almost embarrassingly long while after that), I had no idea what it meant to run a business.