How Can Improving A Website’s Search Rank Be Easy? There are dozens and dozens of advanced ways to improve search engine rank. I use (and teach) many of them with my own clients. Many SEO companies charge thousands and tens of thousands of dollars to the world’s top brands for applying these techniques with the […]
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No matter how great your product is, you can’t expect to sell it with that blurry, badly lit photo. I don’t know if I can count how many times I’ve received product photos from a client and had to immediately let them know they were completely unusable. Beautiful product photos are a luxury to can […]
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In order to reliably get more customers, you need to answer few very important questions about your business. Maybe you’ve been pushing your stuff on social media, thought about Facebook ads, and even tried writing a few blog posts. If you’ve done all this and still don’t have as much traction as you’d like, it […]
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Back in the Spring of 2003, the news media was positively orgasmic with a story about the ambush of a US Army convoy in Iraq. The capture of Private First Class Jessica Lynch and the hospital raid that lead to her rescue of was on the tip of everyone’s tongue. We heard on full, 24 hour news cycle repeat how this private, finding herself under attack by enemy forces, picked up a rifle, resisted capture, and held her position down to her last bullet.
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You don’t have any traffic. Your budget for marketing your website is less than zero. But you have this idea that if you just keep going then the traffic will come. In the meantime, you’re not generating any leads, you’re not making any sales and you have no idea whether your sales funnel even works.
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A few years ago Facebook marketing was almost easy. Facebook was a boom town for small businesses. It was a virtual freeway to reach customers. That was music to the ears of cash poor small business owners, entrepreneurs, and bootstrapped startups. Then everything changed. Facebook reworked their newsfeed and started weighting posts based on the […]
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Promoting their business is one of the top concerns that I hear about from my clients. When you make an earnest effort to promote your business online you’ll be building a foundation for your online presence brick by brick. You’ll see benefits to your brand awareness, referrals from past customers, and increased sales as leads get turned into customers. Promotion with sustainable results is not necessarily fast. But if you want your business to work, you have to promote it.
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Working solo can get monotonous and lonely sometimes so I’ll occasionally pack up my gear and work at a coffee shop or a pub (if it’s the afternoon). Working on a laptop or writing notes seems to make people curious about what you’re up to. Every so often someone sitting nearby will get curious about […]
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Shake Up Your World Conferences can put you on the inside track with the latest ideas, give you a first hand intro to a new tool (sometimes from the people who made it!), give you a chance to meet the people behind the blogs you follow, and more, and more. Sometimes tight schedules, family obligations, […]
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When I took my first shaky steps into self-employment and solo-preneurship (and for an almost embarrassingly long while after that), I had no idea what it meant to run a business.
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