A lot of people coming to your site will want to learn more about you. What they read can make or break your relationship with them. There’s a catch though. They only want to learn about you to see if you’ll be a good fit to work with them.
This article was originally published on Jan 17, 2017 and updated with additional content on Sep 25, 2017.
In a very serious sense, your About page should not be as much about you as it is about your readers. Your About page, often neglected or quickly added, is usually only an afterthought. However, it can be one of the most effective and influential pages on your site.
Are you putting off writing it? Worried that it’ll be awful? Uncomfortable talking about yourself? You’re going to have to get over all that.
You’re running a business (or at least you want to). You don’t have the option anymore of not talking about yourself and what you’re working on. You have to be able to talk about yourself and you have to be interesting.
Down below, I’ll give an exact outline that you can use for your About page. But first, let’s cover some general “good writing” advice. You can apply this everywhere you need to write copy.