How Can Improving A Website’s Search Rank Be Easy?
There are dozens and dozens of advanced ways to improve search engine rank. I use (and teach) many of them with my own clients. Many SEO companies charge thousands and tens of thousands of dollars to the world’s top brands for applying these techniques with the hope of moving a site’s rank up a few notches.
Out of those dozens of SEO fixes, there are a few that stand out as both extremely effective and relatively easy. They’re easy enough for almost anybody to set them up. Anyone who has worked with me knows that when I’m trying to improve a website’s rank, I always look first for the crossroads of effective and easy.
Starting at these crossroads means that you can make a few small(ish) changes that will deliver noticeable results in a website’s rank.
But first, here’s an intro into what search engine rank is and how it affects you.
What is Search Engine Rank?
Simply put, search engine rank is the position that a website appears in a search results page. A search results page is known as the SERP. To say that a page “ranks well” means that the web page is toward the top of the search results.
Though “search engine rank” can be generically applied to any search engine from Bing, to Yahoo, to Duck Duck Go, just about everyone is really just talking about Google.
It’s not news to anyone that Google has, does, and probably will dominate the search market for some time to come. So even though you might be searching using one of the other search engines, when you hear “SERP”, think about how your site will appear on Google’s search results page.
A more complicated explanation of SERP includes a number of Search Engine Ranking Factors that are thought to be part of Google’s search algorithm. There’s a lot of speculation about how Google ranks a website because no one except Google knows for sure. Their search algorithm is their intellectual property and they keep it quite private.
Here’s a run down placed in order of influence of the top 4 widely used search engine ranking factors from MOZ.